40% of adults worldwide have never heard of climate change
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Apparently there’s still a bit more work to do to communicate that the world is changing.
According to analysis of global climate change awareness and risk perception published in Nature Climate Change, around 40% of adults worldwide have never heard of climate change.
The percentage of people unaware of the global phenomenon rises to more than 65% in developing countries such as Egypt, Bangladesh and India, whereas only 10% of the public is unaware in North America, Europe and Japan.
‘The findings indicate that strategies for securing public engagement in climate issues will vary from country to country because different populations perceive climate-related risks very differently,’ so say the researchers at Yale Program on Climate Change Communication (YPCCC) which carried out the study.
‘In many African and Asian countries, for example, climate risk is most strongly perceived through noticeable changes in local temperatures. In the US, Latin America, Europe and China, however, u...
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