Barbie manufacturer Mattel unveils ‘gender inclusive’ toy line that is ‘free of labels’
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The Creatable World dolls come with two hairstyle option – long or short – and can be dressed in trousers, a skirt or both.
Barbie manufacturer Mattel has unveiled a line of ‘gender inclusive’ dolls that its creators say will ‘knock down barriers to play’ and enable all children to ‘express themselves freely’.
Named Creatable World, the line consists of six ‘customisable’ dolls available in different skin tones. The dolls are sold in kits containing two wigs and a selection of clothing and accessories, allowing children to style the toys with short or long hair, and a skirt, trousers, or both.
Mattel is best known for propelling Barbie to international stardom and in 2018 alone the 60-year-old clotheshorse generated in excess of US $1 billion (£800 milllion) in sales for the company. But some consumers have tired of the plastic plaything, accusing it of promoting unrealistic expectations about beauty and reinforcing sexist stereotypes among girls – a talking iteration launched in th...
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