General Article Social media has made schoolchildren more fashion conscious than ever

Topic Selected: Consumerism

– and parents are footing the bill

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Having the right rucksack matters in the playground. shutterstock

Emily Moorlock, Sheffield Hallam University

New pencil cases, shoes, bags and coats might line the classrooms, but for many parents, the additional financial strain associated with sending their teenagers back to school can be significant.

According to

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