General Article The media, fashion companies and the pressure of having a perfect body

Topic Selected: Body Image & Self-Esteem Book Volume: 446
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Six in ten Britons think the media are promoting unattainable body image expectations, and eight in ten say the fashion industry has harmed appearance perceptions.

By Milan Dinic

The media – whether it’s print, TV or online – is often blamed for promoting ‘ideal’ body images that contribute to unrealistic expectations and standards about the way a body should look.

The YouGov Body Image Study finds that more than eight in ten Britons (83%) think the media promotes an unattainable female body ...

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