By Naomi Larsson
Since Greggs announced a new vegan alternative to its meaty sausage roll at the start of the year, the Quorn pastries have ‘flown off the shelves’, the bakery chain says, selling hundreds of thousands in the first week alone.
Its success is a testament to both a remarkable PR stunt and the seemingly unstoppable rise of veganism, which, according to a new study, has been led by Bristol.
The online food blog Chef’s Pencil used Google Trends data to look at the most popular cities for vegan-related searches, which were at record levels last year, rising 11% from 2017 and 35% from 2016.
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