ISSUES
: Business and Trade
Chapter 1: Business today
10
The Tenner Challenge
An extract from the Young Enterprise Evaluation Report, 2014/15.
T
he Tenner Challenge is a four-
week UK-wide competition
that challenges young people
to take a £10 pledge, do something
enterprising, make a difference and
give back. This year, the Tenner
Challenge
1
took place over the
period 23 February–20 March.
Young people taking part in Tenner
have the opportunity to set up
their own mini business and take
on all the challenges involved in
setting up and running their own
enterprise, from creating a product,
designing a company logo, working
as a team and managing a budget.
Tenner also encourages social
responsibility at a local level as
many students set up projects with
all or part of proceeds donated
to local communities, schools or
national charities.
Tenner 2015 in numbers
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432 UK centres registered
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20,673 participants registered
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Average profit: £156
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Top 50 teams: total profit of
£32,500
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76% of teams donated all or
part of their profits to charities
for a total of £29,147 – the
highest donation being £5,212
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87% of students would
recommend Tenner to friends
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83% of students feel Tenner
has provided them with an
unique opportunity to learn and
achieve new things
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Average of two students per
team
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Average of 11 teams per school
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Average age is 14
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65% of students wishing to take
part in extra curricular activities
outside schools following the
Tenner Challenge
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90% of teachers agree that the
Tenner Challenge has increased
1 Tenner is run by Young Enterprise and supported
by BGF.
young
people’s
financial
knowledge and understanding.
Who and where are the
Tenner participants?
Young people
Based on the 20,673 registered
students, Tenner was mostly
endorsed in the South East, South
West, North West, West Midlands
and London. Together, these
regions accounted for half of all
students (64%).
Year groups
Upon completing their online
registrations, teachers select the
year groups they are engaging in
the Tenner Challenge. Data shows
that over a third (41%) teach Year
9 and Year 10, both approximately
accounting for 20% of centres
registered.
Employability skills
development
The employability competency
framework is the Young Enterprise
in-house guiding framework that
supports the Tenner Challenge
evaluation process, capturing
young people’s skills progression
data across the following ten
competencies:
1.
Resilience
2.
Adaptability
3.
Problem solving
4.
Teamwork – cooperation
5.
Communication
6.
Confidence
7.
Organisation
8.
Creativity
9.
Teamwork – listening.
Participants were surveyed before
and immediately after Tenner
to identify changes in skills and
intentions. Our test sample is
composed of 1,331 students,
belonging to 505 teams across 125
schools. Student’s results were
matched using unique individual
and team identifiers, thereby
enabling us to calculate differences
in scores and link students to
respective teams, schools and
teachers.
Young Enterprise Tenner Challenge: team activities
Source:
Young Enterprise Tenner Challenge: Evaluation Report
, Tenner, 2014/15
7%
The Tenner Challenge is a four week UK-wide competition that challenges young people
to take a £10 pledge, do something enterprising, make a difference and give back.
Creating a new product
Organising events
Selling a service
Selling customised items
Selling food
Other
6%
25%
10%
13%
38%
