Demand for debt advice
The highest demand, both in absolute terms and relative to population, came from London. 102,133 people from the capital sought debt assistance in 2016, the equivalent of 118 people per 10,000.
The next highest level of demand compared to population came from the North East, where we advised 132 clients per 10,000.
In 2016 there were 3.3 million visits to the charity’s website, an increase of more than 100% over five years.
What debts do people have?
The average debt of our clients earning less than £30,000 increased by £569, to £12,897, in 2016. Over the same period, the average debt of clients earning more than £30,000 decreased by £2,160 to £29,340. Because those earning less make up a far higher proportion of our client base, this means that for the first time in eight years the overall average unsecured debt of our clients increased, from £13,900 to £14,251.<
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