Are the UK’s young more sustainable than gen X and baby boomers?
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Are millennials sustainable? That is the question.
Millennials and their even younger counterparts in Generation Z have an unearned reputation as being overly materialistic consumers, but why and how? Millennials might be more likely to travel than older and younger generations but given that many of these travellers are doing so on a budget, it shouldn’t be perceived as an extravagance. Of course, plane travel arguably creates a large amount of pollution, but there are other ways these young nomads might be off setting their carbon footprints.
In fact, millennials (those currently aged between 22 and 35, depending on who you ask) are actually far more likely to shop ethically, eat more locally-sourced food and adopt a vegan diet. Indeed, according to Fiona Dyer, a consumer analyst at Global Data, ‘the shift toward plant-based foods is being driven by millennials, who are most likely to consider the food source, animal welfare issues, and environmental impacts when making their purc...
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