General Article £3 million from Olympic budget to boost domestic tourism in 2012 and beyond

Topic Selected: Travel and Tourism
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Three million pounds from the Olympic budget is to be used to boost domestic tourism in 2012 and beyond, in a drive to maximise the economic legacy of the London Games for the whole country.
The investment, announced today by Culture Secretary Jeremy Hunt, will kick start a new tourism campaign to make the most of the Torch Relay and the Cultural Olympiad to showcase the whole nation. Over the next three years it is expected to deliver:

  • 12,000 new jobs;
  • £500 million extra tourist spending;
  • 5.3 million more short break nights taken;
  • ten per cent additional overnight short breaks.

Secretary of State for Culture, Olympics, Media and Sport Jeremy Hunt said:
‘London’s Olympic Games are a part of the Government’s drive to boost the country’s economy and have already delivered a huge economic legacy.  Businesses up and down the country have already benefited from the 75,000 Olympic contracts

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