Three million pounds from the Olympic budget is to be used to boost domestic tourism in 2012 and beyond, in a drive to maximise the economic legacy of the London Games for the whole country.
The investment, announced today by Culture Secretary Jeremy Hunt, will kick start a new tourism campaign to make the most of the Torch Relay and the Cultural Olympiad to showcase the whole nation. Over the next three years it is expected to deliver:
- 12,000 new jobs;
- £500 million extra tourist spending;
- 5.3 million more short break nights taken;
- ten per cent additional overnight short breaks.
Secretary of State for Culture, Olympics, Media and Sport Jeremy Hunt said:
‘London’s Olympic Games are a part of the Government’s drive to boost the country’s economy and have already delivered a huge economic legacy. Businesses up and down the country have already benefited from the 75,000 Olympic contracts
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