Three million pounds from the Olympic budget is to be used to boost domestic tourism in 2012 and beyond, in a drive to maximise the economic legacy of the London Games for the whole country.
The investment, announced today by Culture Secretary Jeremy Hunt, will kick start a new tourism campaign to make the most of the Torch Relay and the Cultural Olympiad to showcase the whole nation. Over the next three years it is expected to deliver:
- 12,000 new jobs;
- £500 million extra tourist spending;
- 5.3 million more short break nights taken;
- ten per cent additional overnight short breaks.
Secretary of State for Culture, Olympics, Media and Sport Jeremy Hunt said:
‘London’s Olympic Games are a part of the Government’s drive to boost the country’s economy and have already delivered a huge economic legacy. Businesses up and down the country have already benefited from the 75,000 Olympic contracts awarded, but we need to do more. The whole country is paying for the Games, and I want to make sure...
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