61% don’t trust mega influencers to declare ads
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New study shows perception gap in influencer compliance rates where 60.5% don’t trust mega influencers to declare all ads despite just one complaint received for every 184.5k sponsored content pieces posted.
60.5% of UK don’t trust that mega influencers declare all ads. 51.5% of UK don’t trust that micro-influencers declare all ads. This is according to results from a new Google survey released today by social commerce firm, Emplifi.
Damning statistics capturing the breadth of a perception...
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