Alcohol adverts ‘commonly appeal’ to underage teenagers, study finds
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Researchers say the findings indicate potential ‘weaknesses in the regulatory codes’.
By Erin Santillo & Josie Clarke
Adverts for alcohol ‘commonly appeal’ to teenagers under the legal drinking age, a study has found.
A survey of 11 to 17-year-olds by the Institute of Alcohol Studies (IAS) found just over half reacted positively to adverts featuring Fosters Radler beer and Smirnoff vodka brands (53% and 52% respectively), and a third (34%) reacted positively to an advert featuring the Haig Cl...
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