Alcohol marketing and children
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Much of the debate around alcohol advertising concerns the possible effects on children and young people. The Advertising Codes prohibit the specific targeting of minors, but the ubiquity of alcohol advertising ensures that they can hardly miss it. Ofcom report that since a period of gradual decline of exposure to television alcohol advertising for children aged 10–15 from 2002 to 2006, 2007 to 2011 represented a period of absolute increase in exposure.[1] With the proliferation of online str...
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