The British tourism industry is set to receive a £7.2 billion boost this summer from cash-strapped Britons opting to take their holiday break in the UK, reveals a new travel study conducted by the budget hotel group Travelodge.
The survey of 5,000 British adults conducted earlier this month found that 35 per cent of respondents will be holidaying in the UK this summer, compared to 25 per cent last year.
And with the average seven-day UK holiday expected to cost £422.69 (down £144.31 from 2010), Travelodge estimates that the sector will benefit by an additional £7.2bn from summer ‘staycations’, or home holidays.
‘It has been a tough year for many British adults with rising household costs and Government cutbacks, but our research shows that cash-strapped Britons are clinging onto their annual holiday in order to add some cheer into their lives,’ said Shakila Ahmed, Travelodge spokesperson.
‘Due to hefty financi