General Article Brits will spend a fifth less on 2011 holidays

Topic Selected: Travel and Tourism
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Hard-up Brits may be feeling the pinch, but when it comes to getting away the majority aren’t prepared to give up their holiday, according to research from travelsupermarket.com. The poll of over 2,000 adults1 revealed that just 11 per cent of Brits definitely won’t be going on holiday next year – slightly up on ten per cent last year. However, the amount they are prepared to spend on their main holiday has fallen considerably – by nearly a fifth.
A year ago the average Brit was prepared to spend £1,014 per person on their main holiday, but fast forward to 2011 and this has dropped to £829. The research indicates a clear shift in spending habits amongst Brits – six months ago 43 per cent identified cost as a key factor when booking their holiday, but this figure has now surged to 78 per cent. It now towers over the traditional importance of weather (37 per cent) and facilities (37 per cent) when it comes to the 2011 getaway.
The resear

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