General Article Cadbury chocolate Easter eggs to get smaller in latest example of food ‘shrinkflation’

Topic Selected: Consumerism

By Florence Snead

In brief

. Some eggs will suffer a 7% size reduction

. Prices are going down by 2.5%

With its vast array of all things chocolate, Easter is a tempting time of year for those of us bestowed with a sweet tooth.

But shoppers looking to indulge in some egg-shaped goodies may find their money stretches less far this year after it emerged a major retailer’s Easter eggs would be getting smaller.

In the latest example of ‘shrinkflation’, Cadbury confirmed a number of its eggs were set to shrink in size but to a greater extent than their prices.

Shrinking in size

According to the trade magazine The Grocer, the chocolate giant’s Crunchie and large Creme Eggs will both come down from 278g to 258g, a reduction of around 7%.

Meanwhile its Heroes egg will go from 274g to 254g, Twirl from 282g to 262g and the Double Decker from 307g to 287g.

But their recommended retail prices

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