Captain Morgan rum ad banned for implying alcohol increases confidence
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TV advert showing party on a ship attracted complaints for implying a social occasion’s success depends on alcohol.
By Josie Clarke
An ad for a brand of rum sold by drinks giant Diageo has been banned for implying that alcohol can increase confidence.
The television ad for Captain Morgan showed a party on a sailing ship and a man, with the face of the Captain Morgan character superimposed over his own, dancing, upending a sofa and swinging on a rope between decks.
Alcohol Concern and a member of the public complained that the ad suggested that alcohol could contribute to a drinker’s popularity or confidence and that the success of a social occasion depended on alcohol...
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