The i in online data provides a large population (4,116 in total) analysis on the behaviours and attitudes of young people towards online technology and privacy. Some headline statistics confirm our beliefs around such matters:
- children and young people readily engage with online social media
- sometimes they struggle with the policies that are supposed to be in place to protect them
- they are aware of the need to protect their data, but are not always equipped to do so.
Our respondents were asked whether they engaged in any social networking activities themselves. In total 69% of our respondents said they did use social networking sites. There were some gender differences, with girls (72%) more likely to have a social networking profile than boys (65%).
The social network that is most popular is, unsurprisingly, Facebook, with 47% of respondents saying they had a Facebook profile. Again unsurprisingly, the vast majority of secondary school respondents (88%) had Facebook profile...
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