General Article Entrepreneur’s anti-bullying app helps half a million kids

Topic Selected: Cyberbullying Book Volume: 361
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Michael Brennan co-founded Tootoot after he experienced bullying at school – now he is taking on bullying within sports clubs and the workplace.

By Jonathan Symcox

An entrepreneur who endured years of bullying has used his experience to help half a million children and young people.

Michael Brennan, now 28, suffered at the hands of bullies for years at primary and secondary schools in Essex and it continued even when his family moved to the North East.

‘It started off with verbal and physical abuse,’ the entrepreneur told BusinessCloud.

‘When I moved to a secondary school in Berwick-upon-Tweed, in Northumberland, that’s where the online problems were caused.

‘It was at the start of the explosion of social media, when platforms like Facebook were becoming popular.’

Anti-bullying helplines eased his problems but didn’t fix them, as they couldn’t feed the information back to schools – a problem he has now fixed through Tootoot.

The platform allows students in schools, colleges and univ...

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