Gen Z cares about sustainability more than anyone else – and is starting to make others feel the sam
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By Johnny Wood
- Generation Z cares more about sustainable buying decisions than brand names, a new survey shows.
- This first generation of ‘digital natives’ is inspiring other age groups to act more sustainably.
- The main reasons for consumers not adopting a more eco-friendly lifestyle are a lack of interest because they think it’s too costly or insufficient information.
Generation Z shows the most concern for the planet’s well-being and influences others to make sustainability-first buying d...
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