Halloween: a horror story of unnecessary consumerism?
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And we thought the costumes were the scariest thing about Halloween! Dr Amy R Hackley, Senior Lecturer in Marketing in Birkbeck’s Department of Management, explores the dark side of holiday consumerism.
As Halloween approaches, are you considering buying a pumpkin or two, and perhaps a plastic broom, make up or a horror mask for the kids to take trick or treating? Or even some Halloween-themed nightwear, or a special chocolate treat for yourself? Halloween consumption is on a rising trend: ac...
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