General Article Here’s what a Korean boy band can teach us about globalisation 4.0

Topic Selected: Globalisation Book Volume: 416
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By Peter Vanham, Deputy Head of Media, World Economic Forum Geneva

For the readers of America’s TIME Magazine, it was clear: Korean boy band BTS should be 2018 Person of the Year. After a worldwide online poll, they held onto their early lead to beat candidates like Planet Earth and US President Donald Trump.

But who is BTS? Well, unless you’ve been living under a rock this past year (like me), you wouldn’t ask that question. The K-pop sensation scored two number one albums in the Billboard T...

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