General Article How algorithms shape what you see online

Topic Selected: Digital World Book Volume: 459

Have you ever wondered why your social media feed always seems to know exactly what you like? Or why adverts for things you’ve just searched for start popping up everywhere? The answer lies in something called algorithms. These behind-the-scenes tech tools are responsible for much of what you see online – from the videos that go viral to the ads that feel a little too personal. In this article, we’ll explore what algorithms are, how they work in social media and marketing, and why they matter...

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