General Article How are British attitudes to income and budgeting changing?

Topic Selected: Money Matters Book Volume: 452

With tentative signs that the financial squeeze on households is easing, new data reveals that attitudes to income and budgeting in Britain are polarising between consumers who are struggling and consumers who are comfortable.

Using data from Profiles, YouGov has developed a framework to explore these themes by segmenting consumers into different categories based on attitudes towards present income and how well they manage their income.

Four types of consumers are emerging

Comfortable budget...

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