How shops use psychology to influence your buying decisions
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How shops use psychology to influence your buying decisions
Cathrine Jansson-Boyd, Anglia Ruskin University
You might think that you only buy what you need, when you need it. But whether you are shopping for food, clothes or gadgets, the retailers are using the power of psychological persuasion to influence your decisions – and help you part with your cash.
If you think back, I’ll bet there’s a good chance that you can remember walking into a grocery store only to find the layout of the shop...
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