How to start a business: a beginner’s guide by an expert in strategy
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Lianne Taylor, University of East Anglia
2020 was the Chinese Year of the Rat – associated with the “rat-like qualities” of quick thinking and adaptability leading to success and wealth. After a year of challenges, with many people selecting or being forced into self-employment and starting a business, how can people mimic these qualities?
Online information meant to be helpful can instead be overwhelming. There are many predictions of where the future of business lies and how the post-pan...
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