General Article Humans now share the web equally with bots, report warns amid fears of the ‘dead internet’

Topic Selected: Digital World Book Volume: 459

Sites such as Twitter/X have been overrun by automated accounts.

By Andrew Griffin

Humans now share the web equally with bots, according to a major new report – as some fear that the internet is dying.

In recent months, the so-called ‘dead internet theory’ has gained new popularity. It suggests that much of the content online is in fact automatically generated, and that the number of humans on the web is dwindling in comparison with bot accounts.

Now a new report from cyber security company Imperva suggests that it is increasingly becoming true. Nearly half, 49.6%, of all internet traffic came from bots last year, its ‘Bad Bot Report’ indicates.

That is up 2% in comparison with last year, and is the highest number ever seen since the report began in 2013.

In some countries, the picture is worse. In Ireland, 71% of internet traffic is automated, it said.

Some of that rise is the result of the adoption of generative artificial intelligence and large language models. Companies that bui...

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