General Article International baccalaureate: how the media helps the qualification retain prestige

Topic Selected: Education Book Volume: 423

International baccalaureate: how the media helps the qualification retain prestige

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Saira Fitzgerald, Lancaster University

More than 150 countries around the world offer school pupils the opportunity to take the international baccalaureate (IB) rather than qualifications from their own education systems.

The IB is a series of educational programmes for students aged from three to 19. It was originally created to serve a mobile international clientele, such as the children of diplomats, who needed a kind of academic passport as they moved from one country to another. In order to serve this transient population, the IB was primarily taught in private international schools around the world.

Things have changed since those early days when the IB was a niche product in elite schools. Today, IB programs serve a variety of needs in different countries. More than half of the 5,500 schools schools worldwide offering the qualification are state-funded.

In these c...

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