General Article Is Black Friday really worth it?

Topic Selected: Consumerism Book Volume: 414

By Elizabeth Atkin

Today is Black Friday, a day typically full of mad dashes to secure top-notch deals and, in some cases, eye-watering discounts.

Been eyeing up a new 4k smart TV? A new coat? A new sofa or coffee table? Perhaps you’re simply desperate to get your hands on some cut-price Christmas gifts and toys.

Whatever the case, it’s important to make sure – before you hit Amazon or whack out the credit card – that the deal you’re getting is really worth your cash.

And that you’re not being swept up by the promise of major savings – especially if the item is something you didn’t originally need to buy or even want.

To examine whether Black Friday sales are really worth it, Metro.co.uk has spoken to some of the UK’s top analysts and consumer experts to dig deeper into the phenomenon.

Are Black Friday’s deals all hype and no substance?

The expert opinion on Black Friday is mixed. Some say the deals are worth it, while others disagree.

Shorecap retail analyst Clive Black tells Metro...

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