Is Britain an attractive tourism destination?
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The most important factors for tourists choosing a holiday destination are the country’s weather; its natural beauty; whether it offers value for money; the quality and warmth of the welcome which visitors receive, and whether there are plenty of interesting cultural or heritage things to do while they’re there. These factors are consistent over time, and don’t vary appreciably for tourists from different countries either, so they explain the choices of UK holidaymakers deciding where to take their annual holiday as readily as travellers from Italy, USA or Russia. There are, however, important variations and patterns within the overall picture:
- Tourists don’t need every holiday to provide all these elements, particularly if they visit more than one destination each year. Many people will happily take a short break to a destination with unreliable weather, for example, if they’ve already spent a week sunbathing on a beach earlier in the year.
- Some segments of the market have dist...
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