Is Britain an attractive tourism destination?
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The most important factors for tourists choosing a holiday destination are the country’s weather; its natural beauty; whether it offers value for money; the quality and warmth of the welcome which visitors receive, and whether there are plenty of interesting cultural or heritage things to do while they’re there. These factors are consistent over time, and don’t vary appreciably for tourists from different countries either, so they explain the choices of UK holidaymakers deciding where to take...
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