General Article Is the future of food flexitarian?

Topic Selected: Dietary Choices Book Volume: 350
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YouGov analysis of Brits’ dietary habits and attitudes to meat consumption.

Vegetarianism and veganism are becoming more and more mainstream, with an increasing choice of meat-free options available in restaurants and supermarkets. However, most of the population still consume meat and dairy products. 

Flexitarians are somewhere in the middle: while they consume meat occasionally, their diet is mainly plant-based. Less than half (42%) agree that a completely meatless diet is healthier, indicating most are content with their current diet.

Diet demographics

Almost three-quarters (73%) of Brits are carnivores. Three per cent are pescatarians, who limit their ‘meat’ intake to fish. A further 3% are vegetarians and 1% are vegans. Some 14% - twice as many as pescatarians, vegetarians and vegans combined - say they are flexitarians, which means that they mainly follow a vegetarian diet but occasionally eat meat.

Who is most likely to follow which diet? 

Setting aside the 73% who consider t...

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