The campaign aims to curb the premature sexualisation of children by asking retailers to commit not to sell products which play upon, emphasise or exploit their sexuality. Earlier this year, the campaign was extended to tackle lads’ mags, calling on newsagents and supermarkets not to display them in children’s sight.
We’re very pleased that the key ‘asks’ of our Let Girls Be Girls and Lads’ Mags campaign have been endorsed by the Government’s Bailey Review into the sexualisation and commercialisation of childhood. The report proposes tighter controls on sexualised products aimed at children, and calls for magazines which feature sexualised imagery not to be displayed where children can easily see them. It shows just what can be achieved when we get together to change things that seem, on the surface, to be ‘just the way things are’.
More about the Bailey Review
The review makes further rec