Media and communication trends
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Key findings
People watch 3.7 hours of television per day, listen to the radio for 2.1 hours and access the Internet for 1.8 hours per day. The time people spend on the Internet has increased by 38% in the past two years, 37% of adults claim to social network each week, and the time spent writing to someone on paper has fallen to just 1% of communication time.
The IPA TouchPoints Survey is one of the most ambitious pieces of media research ever undertaken. It provides communication strategist...
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