In the UK we have got used to getting “what we want, when we want it”. So began Hugh Fearnley-Whittingstall’s latest instalment of his War on Waste. And he continued: “the cost of consuming so much stuff is waste… mountains of it”. Last year witnessed his campaign for supermarkets to reduce food waste, and this year he has turned his attention to lack of recycling of coffee cups and the excessive packaging used by some online retailers.
It won’t have escaped anyone’s notice that