An increasing number of studies into the correlation between social media and narcissistic tendencies confirm what many of us already suspect. We see teenagers spending hour after hour with their phones looking at Facebook, consumed with how they present themselves online and how others respond to their profiles. We read about self-obsessed celebrities promoting themselves on Twitter, even when they appear to be in the midst of a nervous breakdown. Narcissism on social media runs across the spectrum of users.
But it is interesting how the correlation varies between different sites. In a study we conducted on users of Facebook and Twitter, published in Computers in Human Behaviour, we wanted to understand how social media reflected or amplified narcissism. We measured this by asking questions about usage and personality assessments that revealed different narcissistic traits such as exhibitionism, superiority and authority.
We found some young adult university student