Online personal data: the consumer perspective

Topic Selected: Privacy

General Article icon Type: General Article

Supplying personal data online

Three-quarters of the UK population now have broadband at home,1 using the Internet to share their thoughts, ideas and information, and UK consumers conduct more transactions online, and are spending more, than consumers in any other major European country.2 For them, providing personal data can have significant benefits in the form of services and applications that are more tailored to their needs, or that they might otherwise have to pay for. But there are also risks – that consumers disclose personal information without understanding how it is used or by whom, that data are misused, and that the law does not keep pace with industry developments or consumers’ expectations.

A lack of trust and understanding among users could become a barrier to the contin

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