General Article Online personal data: the consumer perspective

Topic Selected: Protecting Our Privacy
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Supplying personal data online

Three-quarters of the UK population now have broadband at home,1 using the Internet to share their thoughts, ideas and information, and UK consumers conduct more transactions online, and are spending more, than consumers in any other major European country.2 For them, providing personal data can have significant benefits in the form of services and applications that are more tailored to their needs, or that they might otherwise have to pay for. But there are al...

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