Out of conflict, out of mind
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This Armed Forces Day, SSAFA calls on the nation to update their view of the Forces and celebrate the ‘everyday’ heroes serving our country…
New research from SSAFA, the Armed Forces charity, reveals outdated misconceptions of the modern-day military are having a concerning impact on public support for the Forces. The findings, commissioned for Armed Forces Day, show over a third of the UK do not actively support the Armed Forces, rising to 48% for those aged 16–34.
Concerningly, 43% would only support an Armed Forces charity during times of conflict and one in five admit they would never support a military charity. This lack of support seems to be linked to a widespread lack of awareness of who the Forces are and what they do. Despite the UK’s military not being in active conflict for almost five years:
- 52% are more familiar with the roles of the Armed Forces while engaged in active conflict, than they are now
- 50% of the public are unaware of where our Forces are based in the worl...
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