General Article Smoking and pregnancy: financial incentives can double abstinence rates

Topic Selected: Smoking and Health Book Volume: 406

Smoking and pregnancy: financial incentives can double abstinence rates

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Léontine Goldzahl, EDHEC Business School; Florence Jusot, Université Paris Dauphine – PSL; Ivan Berlin, Sorbonne Université, and Noémi Berlin, Université Paris Nanterre – Université Paris Lumières

The adverse effects of maternal smoking during pregnancy are well known. Pregnant women who smoke are at higher risk of miscarriage, fetal death, prematurity and low birth weight. Smoking during pregnancy also affects the health of the child, as it increases the risk of asthma, psychiatric disorders, and obesity.

Even if pregnant women are aware of the health risks, they may continue to smoke. Nicotine replacement therapies, such as patches, appear to be less effective for pregnant women than in the general smoking population. Other support methods, such as counselling by specialists or cognitive-behavioral therapy, do not work well for pregnant smokers. Thus, 25% pregnant women smoked at least occasiona...

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