General Article TikTok being used by 16% of British toddlers, Ofcom finds

Topic Selected: Social Media Book Volume: 409

British toddlers are increasingly likely to be users of TikTok, with a substantial number of parents saying their preschool children use the video service despite the app supposedly being restricted to those aged 13 and older.

About 16% of three- and four-year-olds view TikTok content, according to research commissioned by media regulator Ofcom. This rises to a third of all children in the five- to seven-year-old age group.

TikTok’s terms of service excludes under-13s and its moderators have instructions to look out for content produced by younger users and to block their accounts. However, the research suggests the age checks on new users are being widely flouted.

 

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