A new study of just under 6,000 UK consumers by MMR Research Worldwide reveals that the majority of vegetarians supplement their diet – 25% are ‘not satisfied’ with vegetarian food ranges in supermarkets, while 76% are unimpressed with fast food restaurants.
The findings include the following statistics:
- 10% of lapsed vegetarians have moved away from a vegetarian lifestyle primarily due to concerns over health and nutrition.
- The majority of UK vegetarians feel the need to supplement their diet with vitamins and minerals.
- Around a quarter of vegetarians are not satisfied with the choice of vegetarian options available to them in their supermarket.
- 76% of vegetarians are not happy with the choice available to them in fast food restaurants.
Research from food and drink research specialists MMR Research Worldwide for National Vegetarian Week 2010 (24–30 May) has found that concern over the nutri