A new study of just under 6,000 UK consumers by MMR Research Worldwide reveals that the majority of vegetarians supplement their diet – 25% are ‘not satisfied’ with vegetarian food ranges in supermarkets, while 76% are unimpressed with fast food restaurants.
The findings include the following statistics:
- 10% of lapsed vegetarians have moved away from a vegetarian lifestyle primarily due to concerns over health and nutrition.
- The majority of UK vegetarians feel the need to supplement thei...
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