What is behind Gen Z’s Elf Bar obsession?
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Despite e-cigarettes being deeply uncool just a few years ago, young people are flocking to the brightly coloured disposable vapes known as Elf Bars. Ellie Muir got lost in a puff of flavoured smoke to investigate how we got here.
By Ellie Muir
Enter a UK nightclub tonight and you will find yourself surrounded by an inescapable cloud of fruity smoke. This candied plume of vapour comes from an Elf Bar, Gen Z’s newest accessory. The Elf Bar is a new, pre-filled disposable vape device that’s sli...
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