What is fast fashion and why are clothing brands distancing themselves?
Back to Topic
Click to Print
Useful Websites
Glossary Term Selection
By Ciaran Clark
Fast Fashion is a dirty word in the clothing industry, rightly so with its devastating impact on the environment. But will our love for consumerism ever truly die out?
What is fast fashion?
Fast fashion is a term used in fashion retail for designs that are produced quickly to capitalise on current trends set by the big fashion houses.
It also applies to short ordering where it is made ready to go to market, with retailer orders being placed for the upcoming season rather than long ordering for the season ahead. This enables the clothing brand to be influenced by what is popular and selling at that time.
It’s now developed a secondary meaning with the low production costs meaning it has limited wear before being consigned to the rubbish bin. The environmental impact of fast fashion has come under scrutiny, with consumerism highlighted as the main driver.
There has been an influx of fast fashion brands that have saturated the market with low-quality clothing designed t...
Want to see the rest of this article?
Would you like to see the rest of this article and all the other benefits that Issues Online can provide with?
- Useful related articles
- Video and multimedia references
- Statistical information and reference material
- Glossary of terms
- Key Facts and figures
- Related assignments
- Resource material and websites
