What is fast fashion and why are clothing brands distancing themselves?
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By Ciaran Clark
Fast Fashion is a dirty word in the clothing industry, rightly so with its devastating impact on the environment. But will our love for consumerism ever truly die out?
What is fast fashion?
Fast fashion is a term used in fashion retail for designs that are produced quickly to capitalise on current trends set by the big fashion houses.
It also applies to short ordering where it is made ready to go to market, with retailer orders being placed for the upcoming season rather than ...
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