General Article What makes a good business idea?

Topic Selected: Business Book Volume: 381
This article is 5 years old. Click here to view the latest articles for this topic.

By Suzy Jackson

There’s nothing better than dreaming about starting a business. Apart from starting it, perhaps. But not all great business ideas turn out to be viable business opportunities.

So how do you assess if a new business idea has what it takes to flourish? Unfortunately there’s no official ‘ideas for small business’ test. But asking if your small business idea stands up to the following questions is a good start. 

1. Is there a market for my business idea?

Very thorough market resea...

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