Why is your digital footprint important?
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Each time you post a photo on social media, send an email to a colleague or use a search engine, you leave behind a traceable and permanent trail of data known as your ‘digital footprint’.
Made up of all of your online activity, your footprint can be tracked, analysed, and used to construct a unique profile of you – including your location, social groups, behaviour and interests.
In fact, your footprint reveals so much about you that it’s used by businesses to target you with personalised off...
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