General Article Your favourite brands are scared of raising prices – but they’ll sting you another way

Topic Selected: Consumerism Book Volume: 414

You might find your box of Kleenex is missing a few tissues.

By Lauren Almeida

The spiralling cost of living crisis is affecting all aspects of British life, particularly at the supermarket. The average shopper will spend £380 more on groceries this year, according to the market research firm Kantar.

With inflation at a 40-year high of 9.1pc, it may come as a relief to shoppers to find that the prices of some of their favourite products have not changed.

But there is another way that brands ...

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