Black Friday: The crux of consumerism
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By Lucy Siers, Fourth Year Migration and Mobility
Black Friday is the pinnacle of reckless consumerism. It is a day constructed by brands to induce feelings of materialistic necessity to encourage hyper-spending through extreme discounts.
This day is a stark reminder of the ramifications that excessive materialism has on the rights of individuals at the bottom of the supply chain, weighed down by the greed of the Global North.
Black Friday originated from the US as a National holiday built solely to motivate shopping the day after Thanksgiving. This annual consumer shopping frenzy is generated via significant sales and discounts put on by nearly all major retailers.
Traditionally it was viewed as a day where customers would flock to their closest shops to make purchases. Some argue that, positively, this kept the high street alive. However, the transition of Black Friday purchases being made predominantly online has nulled this viewpoint.
Public awareness of the major social and env...
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