Black Friday vs Cyber Monday: which is bigger?
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Black Friday vs Cyber Monday. Both events are considered to be one of the biggest retail days of the year, with a number of shoppers using them to start on their Christmas shopping early and save on the best deals. With only two days between the events, which one of them is bigger?
By Pamela Kokoszka
Black Friday
Black Friday is an informal name for the day following Thanksgiving day in the US, which has been regarded as the beginning of the country’s Christmas shopping since 1952.
According to market research company Ipsos, Black Friday has been the busiest shopping day of the year in the US since 2005. In 2014, spending on Black Friday fell for the first time since the 2008 recession.
Since the start of the 21st century, retailers with origins in the US have attempted to introduce Black Friday in the UK. While at the beginning the event was not very popular among both retailers and shoppers, it has quickly picked up and according to UK’s online retail association IMRG, the amount ...
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