YouGov’s BrandIndex Rankings compare BrandIndex Buzz scores for over 850 brands in 34 categories, to reveal the UK brands with the most positive brand noise during the last 12 months.
All of the brands were rated using YouGov BrandIndex’s Buzz score. YouGov BrandIndex runs 3,700 daily interviews and asks respondents their views about brands. Buzz scores are worked out by asking if respondents have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family. Buzz scores measure recent brand sentiment and also indicate the direction of recent awareness.
Once again, according to YouGov BrandIndex, BBC iPlayer is the overall number one in terms of consumer perception, maintaining its position from 2012. Samsung has risen the most places as it appears in second, up from ninth the previous year. Rival, Apple iPad, drops o
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