Children and advertising
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Protecting children has always been at the heart of our work: in 1962 – the ASA’s very first year of operation – one of our priorities was to look into ads for horror films and their potential to scare children. Ensuring that children are not exposed to potentially harmful or inappropriate advertising has remained an ongoing commitment, a fact underlined by a recent public consultation on the Advertising Codes which resulted in enhanced protections for children being introduced.
Inexperience...
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