‘Come on Rude Boy’: the sexualisation of modern music

Topic Selected: Sexualising Society

General Article icon Type: General Article

By Bruno Russell

In the last decade or so, music has become increasingly sexualised. From Rihanna asking the ‘Rude Boy’ to step up, Ariana Grande asking to ‘Let Me Love You’ and Nicki Minaj saying her “Anaconda don’t want none unless you’ve got buns hun”, we can’t escape the sexual advances in modern day pop culture. But what really is so problematic about this increasing sexualisation?

It would seem that these powerful sexual advances are driven by female empowerment: women assert their own sexuality and take control of the power-play in the bedroom. But is it really having this effect? Recent research, conducted by Dr Justin Coulson, found that in reality, “These female artists are selling the message that women are nothing more than accessories. Women are only of value as sexual objects. My daughters and your daughters are taught to conform to this narrow sexualised, unhealthy norm.” Essentially, wo

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