Consumer behaviour and retail trends 2018
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‘Almost all members of Generation Z prefer to shop in bricks-and-mortar stores’ – IBM & National Retail Federation.
By Somya Mehta
Online sales continue to grow in importance, as shown by our compilation of ecommerce growth trends. But for many businesses, the days of double-digit, year-on-year growth in online sales are over. We are now in the era of ecommerce optimisation where, to maintain growth, businesses are having to innovate their growth strategy, for making their online experiences ...
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