General Article Consumer behaviour and retail trends 2018

Topic Selected: Consumerism

‘Almost all members of Generation Z prefer to shop in bricks-and-mortar stores’ – IBM & National Retail Federation.

By Somya Mehta

Online sales continue to grow in importance, as shown by our compilation of ecommerce growth trends. But for many businesses, the days of double-digit, year-on-year growth in online sales are over. We are now in the era of ecommerce optimisation where, to maintain growth, businesses are having to innovate their growth strategy, for making their online experiences engaging and persuasive.

As the world of digital continues to transform, with different generational segments of the population adapting to technology at their own distinct pace, marketers keep a close eye on retail ecommerce trends and developments. With artificial intelligence being a hot topic for the future of marketing, trends like conversational commerce, using chatbots and voice search have been closely associated to widely-adopted o

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